Evolving a Heritage-Inspired Womenswear Brand
Creative Project and Photoshoot Production • Art Direction • Fashion Styling • Brand Visual Development • Marketing • Strategy • Website
As the only brand creative & pr lead, working under the creative director and designer of The House of Foxy. I've had a lot of creative free reign in developing, growing and refining this brand. The House of Foxy is a proudly Yorkshire made small fashion house - Inspired by the 1920s–1970s, creating feminine clothing for quality-conscious women.
Campaigns
Autumn 2026
A Good Harvest is an early autumn collection created to capture a sense of frolicking and escapism, with the warmth and nostalgia of 1930s and 1940s vintage style. I developed the creative direction and brought the collection to life through styling, photoshoot and content, creating an editorial story centred around texture, movement and the changing season. The imagery was designed to feel atmospheric, nostalgic and cohesive across the collection’s website and campaign.
Summer 2026
Under a Paper Moon is a Summer 2026 capsule inspired by the romanticism and femininity of 1920s design. I brought the collection to life through considered set design and content inspired by the glamour and spirit of the flapper era, creating a timeless vintage world for summer occasion dressing. The imagery was designed to feel nostalgic yet contemporary, capturing a sense of magic and escapism while creating a visual story that could transcend the season.
Spring 2026
Spring Parade was a joy to create... a capsule of limited-edition prints inspired by the energy and explosion of spring. The collection delivered a real bang on our vintage campaign and became one of our most successful to date, capturing the spirit of the season.
Our campaign shoot at Victoria Baths brought the lido inspiration to life beautifully, creating a nostalgic, evocative world that really captured the imagination and got our customers excited for the season ahead.
Spring 2026
Ocean Pearl was a more signature collection, launched in spring but carried through to autumn. It focused on our 1930s/40s style, with tea dresses, sailor-inspired pieces and tailoring designed to take our customers through event season.
We shot it at Victoria Baths but approached the creative very differently to Spring Parade - much more timeless, classic and considered. The still-life campaign worked really well alongside the shoot and made the whole campaign feel cohesive and very true to the brand.
Winter 2026
This capsule was the first ’70s collection we’d created since I joined, featuring lots of new product and a full catalogue designed to take customers from day to disco. I drew strong graphic and visual inspiration from Biba to create an impactful campaign celebrating 50 years of design influence since 1976. I built an immersive boudoir-inspired set to bring the story to life, and the campaign has performed exceptionally well throughout the year.
