Retro Brand Make-Over
Creative Project and Photoshoot Production • Art Direction • Fashion Styling • Brand Visual Development • Marketing • Strategy • Website
As the only Brand Creative & PR Lead, working closely with the Creative Director and Designer Pretty Retro, I’ve had significant creative freedom to glow up and evolve this brand. With the business transitioning from a predominantly wholesale model, I recognised the need to refresh the brand energy and make it feel more relevant, retail-focused and desirable.
I developed a new visual direction across the brand, with a stronger focus on influencer marketing, elevated social content and a more youthful, feminine aesthetic across both social and e-commerce. The aim was to modernise Pretty Retro while staying true to its retro roots.
Influencer Marketing
Gallery
Provide a short description of the gallery, highlighting key things.
Website Development
Our projects
Provide a short summary of your recent projects, highlighting the most important things.
Project title
This project aims to develop a user-friendly mobile application that enhances productivity and organization. Through intuitive design and seamless functionality, users can efficiently manage tasks, set reminders, and collaborate with team members.
Project title
This project aims to develop a user-friendly mobile application that enhances productivity and organization. Through intuitive design and seamless functionality, users can efficiently manage tasks, set reminders, and collaborate with team members.
Ecom Development
Simple mannequin / Still Life refresh
Our projects
Provide a short summary of your recent projects, highlighting the most important things.
Project title
Project title
This project aims to develop a user-friendly mobile application that enhances productivity and organization. Through intuitive design and seamless functionality, users can efficiently manage tasks, set reminders, and collaborate with team members.
